Would You like a feature Interview?
All Interviews are 100% FREE of Charge
We see it, we like it, we want it, we buy it.
It seems that Super Bowl commercials can affect consumers for more than 30 seconds.
According to a new study by a behavioral research firm, VeilinxWe analyzed the behavior of 1,610 US consumers before and after Super Bowl LVII.
RELATED: ‘Get off the remote control!:’ Tubi’s Super Bowl ad really confused everyone — and was a big winner
Image Credit: Courtesy of Veylinx
The study measured changes in demand for eight brands (Michelob Ultra, Heineken 0.0%, Hellmans, Downey Unstoppables, Crown Royale, Frito-Lay Popcorners, Pringles, and Pepsi Zero Sugar) and aired Netflix commercials. Michelob Ultra’s new show “Full Swing” and former NFL player Tony Romo had the highest increase in post-game “demand” at 19%.
Pepsi Zero Sugar followed suit with an 18% increase after the soda company was in trouble. Ben Stiller adIncludes Frito-Lay PopCorners commercial Breaking Bad’s Bryan Cranston and Aaron Paul Heineken saw a 12% increase in demand compared to 11% growth after the Super Bowl. Ant-Man ad.
RELATED: Amid planned layoffs, Disney ran Super Bowl ads costing millions
The study also found that women accounted for 21% of the increased demand. The study found that advertising had no impact on men at all, accounting for her only 1% of demand growth. However, women make 80% of all purchases and she accounts for 80% to 70% of all consumer spending. Meanwhile, “Generation Z viewers were largely unimpressed by the Super Bowl ads,” Veylinx noted in a press release, adding that demand was down 1% among 18- to 25-year-olds.
Image Credit: Courtesy of Veylinx
2023 Super Bowl commercials hit all-time high $7 million price tag For 30 second ads.