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In 2022, investors will 24% less time spent Than in 2021 on the startup pitch deck they faced. Successful Pitches In 2022 he averaged 2.46 minutes in his deck and in 2021 he was 3.30 minutes.
According to many venture capitalists and angel investors who attended LEAP 2023, this trend will continue in 2023, with mass layoffs and a turbulent global economy.
yes. There is no such thing as “cheap money” anymore for startups.
Technically, pitch decks have traditionally consisted primarily of text and images. Admittedly, the fascinating days of text and intricate graphics on pitch deck slides are gone.
So what will be the game changers in 2023? video.
Technically, the power of video is becoming increasingly important in today’s investment climate.
RELATED: Connect with your target audience through video
Investor Focus This Year: The Importance of Video in Pitch Materials
We all know that video is a dynamic and engaging medium that can help bring your pitch deck to life and make it engaging and memorable for your investors. Explore how video can enhance your pitch deck and why it’s becoming more and more important in today’s investment landscape.
Video enables multiple forms of communication – verbal, visual, and audio – so you can effectively communicate your startup’s message and value proposition. This can make your message more engaging and memorable for your audience.
Pitch deck video presentations increase investment opportunities by 50% and increase engagement and understanding 80% comparison Alone to text.
Additionally, pitch deck videos can be used to showcase products and services in action, take a behind-the-scenes look at the company, and introduce the team, helping build trust and credibility with investors. increase.
Examples of successful startups using video in their pitch decks include Dropbox using simple animations to explain how their service works, and Airbnb using videos of real customer testimonials to showcase the value of their platform. It is included.
Of course, using video alone does not guarantee success. It should be combined with other elements of your pitch deck, such as a clear and concise message, a strong value proposition, and an understanding of your target audience.
Related: The 5 Greatest Pitch Decks of All Time
And here are some success stories!
Dropbox: In its early days, Dropbox used animated videos Describe how the service worked. The video helped quickly communicate the value of the product and how it solved a common problem.
Airbnbs: Start using Airbnb real customer testimonial videos Introduce the value of the platform. This has allowed us to build trust and credibility with our investors and demonstrate the real-world impact of their services.
square: Square is video Introduce your team, introduce your product. This allowed us to build a personal connection with our investors and demonstrate the ease of use of our payment processing solution.
Zendesk: use video explaining Their product, Zendesk Chat, helped businesses connect with customers in real time. This allowed me to communicate the value of the product and how it solved a common problem.
These are just examples, and it’s worth noting that more and more successful startups use video in their pitch decks to effectively communicate their messages and value propositions.
Tips for creating a compelling video pitch
An effective video pitch deck is like a movie trailer, with every element carefully crafted to engage your audience and effectively communicate your key message.
1. Story — Storytelling is an important part of any video pitch deck. It’s important to have a clear and compelling story that tells the problem your startup is trying to solve, the solution it offers and the impact it has on the market. It should be presented in a way that is easy to understand, relevant, and memorable.
2. Design and visuals — Visuals are an important video pitch deck element. You need to grab your audience’s attention, inform them, and help them understand your message. A combination of animation, live-action footage, and infographics can make your videos more engaging and memorable.
3. Voice — Another important component of an effective video pitch deck is sound. A well-crafted soundtrack helps set the tone, create the atmosphere, and keep the audience engaged. A professional narration can also help convey important information and give your video a sophisticated feel.
4. Alignment — Finally, it’s essential to remember that your video pitch deck should be tailored to your target audience and aligned with your overall marketing strategy. It is also important that the video is of high quality, visually appealing and easy to understand.
Many solid startup investors have been pretty vocal about using videos on their startup pitch decks.
Once, I had a one-on-one conversation with one of the business people (the investor himself). She wanted to see more of her fundraising videos. She claimed that if her 85% of pitch materials included videos, she would probably reply to her 85% of those emails.
This is the game changer we’ve been covering in this blog and as a founder you need to leverage as much information as possible to set up a deck presentation that stands apart from the ocean of pitch decks faced by investors. .