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The ad-supported Apple TV+ tier is starting to look almost inevitable.according to , Apple recently hired former ad tech executive Lauren Frey to “help build a video advertising business” for its streaming service.Before my recent job at a digital advertising firm Fry held advertising sales roles at AT&T and Comcast.
Bringing more advertising to Apple TV+ would be in line with some of Apple’s recent actions. Late last year, the company launched what could be the predecessor to his and other first-party software. It’s worth noting that before Fry was adopted, Apple had already . bloomberg Also, Apple has used the . information Apple points out that the easiest way to bring more advertising to TV+ is through the ad-supporting tier. Several other streaming platforms, such as and, already offer such tiers to their customers as these services are an easy way to grow their subscriber base.
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