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Meta is a key aspect of the app, and the platform is rolling out some new formatting features on Facebook. For one thing, Facebook is increasing the maximum reel length from 60 seconds to 90 seconds. Last July he changed his Instagram reel time limit to 90 seconds, both of which are somewhat below the maximum length of his TikTok videos.
Both TikTok and Instagram Reels have a way to sync clips with songs, and Facebook Reels has added a similar feature called Grooves. Meta says it uses “visual beat technology,” which automatically syncs and aligns motion to the beat of the song.
Elsewhere, Facebook offers an easy way to generate reels from memories. You can also use trending templates. This allows you to replace the existing template clips with your own.
Meta claims that Reels is the fastest growing format. Reel views have more than doubled for him over the last year across Facebook and Instagram. The company says reel re-shares have more than doubled on both platforms in the past six months. , users could crosspost reels between apps.
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