Would You like a feature Interview?
All Interviews are 100% FREE of Charge
Web3 has a share of prominent influencers who have opened the door to consumer and business interest in the industry. This creates a tide that will help raise the profile of all companies in the industry, but ultimately the Web3 brand will have to find a way to stand out and stand on its own.
Traditional marketing techniques such as thought leadership, social media outreach, and earned media coverage efforts can all be leveraged by Web3 companies, but leverage the unique strengths of the sector, such as technology and community engagement. It is also wise to Below, his 14 members of the Cointelegraph Innovation Circle discuss marketing strategies Web3 brands can use to increase exposure and build trust among current and future users.
Connect your company to today’s top brands
Create a list of top trusted brands in the Web3 space. Where can your company add the most value? From partnerships to integrations, if you can find a way to connect yourself to a brand with an existing community, your exposure will return over time. – Zachary Dash block zero lab
Leveraging NFTs as Rewards
Using non-fungible tokens as virtual or digital rewards within emerging metaverses or gaming environments, along with integrated e-commerce, rather than as trading items, can help brands transition from Web2 to Web3. By adding a play-to-earn component, you can also gamify your rewards program to generate awareness, engagement, activation and conversion, and help promote your brand. – David Lucatch Liquid Avatar Technologies Inc.
engage in organic PR to attract journalists’ attention
Web3 users have become savvy and skeptical of being bombarded with advertisements about the latest crypto products. The surest way to gain their trust is through an organic PR campaign that leads to journalist coverage. Being featured and mentioned in a reputable press just proves your brand legitimacy in a way paid media can’t. – Motti Pia Reblond Co., Ltd.
Invest in creating useful content
Companies should focus on building and nurturing a community of brand advocates. This can be achieved by investing in content his marketing and creating high quality, informative content to educate users about the use cases and benefits of your Web3 product or service. Following this strategy will help solidify his position as a leader in the Web3 space. – Vinita Rathi Sistango
Focus on the value and vision of your message
Take your project seriously and focus on aligning your values. Your messaging should be focused on sharing your vision for the future, your values, what you bring to the table, and how it all works in perfect harmony. This should be the cornerstone of your marketing, not the typical “until the moon” greedy message. – Bad White tasen
Collaboration with the Web2 brand
The best way to increase your exposure is to build relationships and work with Web2 brands. Such partnerships allow Web3 companies to increase visibility, increase target market penetration, and build trust with future users. A customer who sees a brand they love partnering with her Web3 company increases the likelihood that that individual will become a user. – Anthony Georgiades pastel network
Join a community that can change the future. The Cointelegraph Innovation Circle brings together, connects, collaborates, and exposes leaders in blockchain technology. APPLY NOW
Publish behind-the-scenes content
It takes away the cloak-and-dagger aspect of many projects when the audience sees not just “how a sausage is made” but who makes it and what they believe. It’s important that users feel connected to the team behind the applications they trust. – Ben Knaus Relaxation
Share this year’s roadmap and goals
Building trust is paramount and we’ve noticed that people are looking for credibility heading into 2023. Aside from more technical strategies such as public audits, making your roadmap and goals transparent this year can be a useful strategy. This also helps build community as people feel like they are traveling with you. – Megan Nybold Bing X
Invite Key Prospects into Conversations
Web3 companies that create valuable content with their audiences have a great opportunity to build trust in their brands. Inviting key prospects to join the conversation is a great way to foster a sense of community and discover untapped opportunities.Opening up new dialogue should also lead to a stronger sense of purpose within your organization! – Matthew Lacrosse meta engine
Target large numbers of users for additional benefits
Since all crypto activity is public, Web3 companies can target users based on their past activity and even offer additional benefits and discounts to high volume users. It’s only possible with , and it’s a complete game changer when it comes to marketing. – Moshe Lieberman share
Seek community feedback across social channels
Much of the Web3 brand’s success depends on its ability to develop, nurture and grow its community. We’re not just talking about an active Discord, we’re talking about how our team communicates and listens to our community of users across all social channels. Receiving positive feedback from the community and understanding their needs is key to user retention for all companies in the Web3 space. – Sheraz Ahmed STORM Partners
Make sure company leadership is active on Twitter and Discord
My recommendation is for company founders and/or managers to develop strategies to become industry leaders and domain experts. The most effective way to achieve this is to be active on Twitter and Discord. In addition to posting daily, being active means helping your target audience and providing value on a daily basis. Gain hundreds of new followers and potential customers with a single valuable Tweet. – Elki Colditz OU PopSpot
Focus on security, UX and technology benefits
Focus on security as users are becoming more sophisticated about various Web3 solutions (DApps, L1, L2). We break down the pieces of security and focus on experience and ease of use without sacrificing decentralization and security.We explain these concepts in everyday language so that the average person can recognize not only the benefits of agriculture, but also the benefits of adopting technology. – Jagdeep Sidhu Ciscoin Foundation
Consider hosting an in-person event
Most people overlook the power of in-person events to onboard new users to the Web3 brand. In-person events are a great marketing tactic to help demonstrate the utility of NFTs and provide users with unique digital items that increase familiarity and trust in the Web3 category. There are several projects that have had a lot of success in onboarding users through events such as Art Basel, South by Southwest. – Mark Soares Block House Co., Ltd.
This article was published through the Cointelegraph Innovation Circle. The Cointelegraph Innovation Circle is a vetted organization of senior executives and experts in the blockchain technology industry who are building the future through the power of connection, collaboration and thought leadership. Opinions expressed do not necessarily reflect those of Cointelegraph.
Learn more about the Cointelegraph Innovation Circle and see if you’re eligible to participate.