AI chatbots are already being used to send custom email pitches. This is an indication that AI like ChatGPT could soon play an important role in businesses, as companies such as Salesforce and Microsoft start offering tighter integrations between chatbots and their software. is showing.
A recent viral Tiktok showed how to write 10 custom LinkedIn messages to meeting-seeking executives using ChatGPT integrated with Google Sheets. We identified a range of potential companies within the industry and their CEOs and generated a variety of outreach notes with specific questions for each.
“We are seeing some very interesting inflections about how we will start using AI in our daily lives in the future that weren’t easily accessible even six months before ChatGPT became more readily available. I think it’s down to the point.In general,” said creator Alex Krufas make a video Focuses on working in the technology industry.
The video (and a previous viral post demonstrating a similar technique) was clearly on fire, garnering 2.5 million views and numerous comments asking how it worked.
Generative AI and tools that use Large Language Model (LLM) techniques like ChatGPT are racing to integrate software that can generate content that resembles what humans write, with large tech companies and start-ups alike Because it is unfolding, it is causing a boom.
Very few LLM-based products are actually profitable. Microsoft and Google are working to integrate the next level of chatbots into search engines. Companies are working to create marketing copy and computer code using these bots.
There is one particularly promising application that could be commercialized in the near future. It’s all about harnessing the power of chatbots to quickly create and automate slightly personalized emails, perhaps for sales, marketing, or personal networking. Microsoft and Salesforce announced new products this week that do just that.
In a note earlier this month, financial analysts at Credit Suisse pointed to several specific short-term uses for the technology in email generation. Analysts estimate that Microsoft’s recently announced generated AI selling feature could help it gain market share, with annual revenue he could exceed $768 million.
products on the market
In a tweet Tuesday, Salesforce CEO Marc Benioff demoed the software, which he used to identify two contacts at his company and automatically send a one-sentence email trying to arrange a meeting. generated. In the demo, EinsteinGPT tempered cold outreach his email after the user instructed the software to be informal.
Salesforce hasn’t set a price for the tool yet, but says it’s testing it with pilot customers.
Microsoft announced on Monday that it will integrate generative AI based on ChatGPT into a suite of tools for business. called a copilotOne of its main features is to use AI to generate emails.
In a demo video, Microsoft showed the functionality integrated into the Outlook mailbox and used it to reply to proposal requests and suggest meeting times with customers.
In this example, an inbound email wants to follow up on a potential sales transaction, and Microsoft’s feature provides four different draft replies, one offering a discount and one addressing a concern. bottom.
According to Microsoft, AI email writers can take important context (such as previously discussed prices) from email threads and paste it into responses drafted by AI. In the example provided by Microsoft, a user receives an AI draft, edits it, and then submits it.
Microsoft’s feature is currently in beta testing, but will be released to customers of Microsoft’s Viva Sales feature on March 15, the company said Monday.
By analyzing a user’s previous emails and text interactions and integrating it into a personalized AI model, some startups are developing customized AI that can respond to messages in the same way the owner would. We are aiming at.
“The advantage is people who want to communicate with you when you don’t have time to come back and you don’t have time to offer your heart. Personal.ai, a chatbot currently in beta mode. “In these scenarios, you can choose to have the AI help you in co-pilot mode or provide it. [automatic] Respond to them in autopilot mode. “
Disadvantage
Others are concerned that the ability to generate email text could be abused to send spam, or that chatbots could be used to phish for personal passwords.
In a report examining the AI industry earlier this month, analysts at JP Morgan wrote, “We found that the volume of highly targeted messages and spam is indistinguishable from purpose-built email.”
ChatGPT is also prone to “hallucinations” or hoaxes. It just predicts the next word or part of a phrase based on statistics, and you don’t know if it’s correct.
Microsoft said in its announcement that it uses data from its software to factualize its answers, giving users a thumbs down so they can tell the bot that their answer wasn’t helpful. It has a button. This helps train the model to avoid making the same mistakes in the future.Salesforce executive He previously told CNBC that he was moving as quickly as possible without compromising a responsible and ethical approach.
But ChatGPT’s limitations were made clear by a viral TikTok video. Some of the recommendations were correct, but some of the CEOs ChatGPT recommended for outreach were former CEOs or people who are not currently executives of their companies. The cold outreach text looked good, but it still likely needed a human to make sure everything was actually correct.
“I think anyone using this technology, even in the early stages, should be very careful,” said Kluflas. She did not send the ChatGPT-generated note because she is not currently looking for work for her.
But I’m still excited to use ChatGPT to create TikTok and other social media content. Her latest application is using ChatGPT to create keyword-stuffed TikTok captions for her, making her videos easier to find online.