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Over 4.2 billion people around the world have email addresses according to Statista. Statistics Program businesses, email is the primary transaction channel and the place to receive invoices, receipts and notifications. Apart from that, email is one of the most profitable marketing channels. Average ROI of $43 for every $1 spent.
Still not enough ROI? To identify the problem, start with the basics.
- Make sure you’re using a reputable email provider. To ensure your email deliverability, you need to send your emails in a reliable manner.
- Check out the mailing list, especially if you haven’t checked in over six months. Invalid and dormant contacts prevent you from contacting people.
- Re-evaluate content relevance. It’s hard to convert prospects who don’t resonate with what you send.
Once you’ve made sure that you’re in good technical shape and that your content is useful to people, you can use these simple tricks to get more out of the emails you send.
1. Include a subscribe link in every template
for all email templates Just like you have a button, you also need a link that users can click to register. Your email will be sent to prospects who have already subscribed, but if your prospect decides to forward her one of your emails to a friend, make it easy for them to join your list. increase. To grow your database, you should share that subscription link in as many places as possible.
Related: 8 Tricks to Make Your Emails More Effective
2. Simplify your template
Putting a lot of effort into email is great, but sometimes marketers go too far. A busy template with too many elements and colors can deter people from reading your content and clicking links. Try to be in style.
3. Make fun of your next email on social media
This tactic is especially effective if the email contains proprietary content. Before every email you send out, post some teasers on social media to get people to subscribe. Let them know that the content is only available to your mailing list and use this incentive long term to grow your subscriptions.
4. Link images
Are you adding links to every image you include in your emails? If not, consider changing that. Images stand out in emails and can significantly increase clicks.For example, an average of 12.50% of clicks zero bounce The newsletter comes from images. In one recent campaign, 17.6% of her clickers chose to click an image rather than a call-to-action button. Clickable images improve the user experience and encourage healthy engagement.
5. Segment your email data
You must validate your email list before sending another email.But is that email relevant to your entire audience? That’s a question worth asking so you can segment Increases open rate by 14.31% moreover, 100.95% increase in clicks For segmented campaigns, it’s worth reaching out to people with content that’s made for them. Please.
6. Target only your most active subscribers
If you want to increase email engagement and sales, consider further segmenting your audience based on activity. With the right tools, you can find out which segments of your mailing list spend the most time checking your inbox. You can then apply additional segmentation criteria to fine-tune your emails to appeal to your prospects.
RELATED: 8 Proven Strategies to Get People to Open and Read Your Emails
7. Encourage responses
This is easy to do and has several advantages for your mail program. First, encouraging people to reply to your email shows how much you care about what they think. You can always improve your content for your subscribers because you can spark a conversation where you can learn more about them. This means more emails will end up in your inbox instead of spam.
8. Cherish every email
Did you know you’re American? spend about 5 hours each day email check?but just open 53% of emails They consider only 31% of them to be ‘useful’.
So how do you ensure that every email you send is beneficial to your target audience? Pareto’s Principle, also known as the 80/20 rule, can help you stay on the right track. To maintain high engagement, make 80% of your email educational and 20% self-promotion. Over time, prospects will see you as a useful source of information and will open your emails.
Want to make your promotion more attractive? Focusing on the benefits rather than the product itself can increase clicks and his ROI.
