- TikToker’s Cecilia Fales claims BarkBox stole her video and shared it on Instagram without her consent.
- “I told the company they couldn’t post a video without paying me for their work.
- A BarkBox spokesperson told Insider that “our team had a misunderstanding.”
TikToker has accused BarkBox of stealing her content and sharing a modified version of it on the dog toy company’s Instagram account.
and Now viral TikTok, The video has over 5 million views and Cecilia Fares, who goes by the username @ceceandherpups, claims that BarkBox edited one of her original videos and posted it to the company’s Instagram page last month. . held out her hand.
“They removed my watermark, removed my narration, and put their own music behind the video to make it look more original and video-like,” she said in a video posted earlier this month. “They posted it on their Instagram account, but I told the company they couldn’t post the video without paying me for their work.”
Fales said he was blocked by BarkBox’s social media team after exchanging emails about the incident and accused the company of “extremely unprofessional behavior” in a video.
A BarkBox spokesperson told Insider that the company “has not seen such a block and will never do so because it is against BARK’s policy.”
and follow up video, Fales shared a screenshot of a conversation between herself and the BarkBox team regarding the video. She said she was connecting with the brand’s team to discuss fees when her company expressed that she wasn’t happy with her using her videos for free.
But she said the company didn’t pay her in the end, and posted her video to Instagram anyway without her permission. ‘s free content, but only for them to disrespect me like that,” she said in the video.
A spokesperson for BarkBox told Insider that “our team had a misunderstanding,” and that the since-deleted Instagram post was “a situation we take very seriously.”
“Like many companies, BARK will regularly team up with creators to provide free samples of our products and syndicate content featuring those products on our channels,” the spokesperson said. says. “We have a process to coordinate with the creator for special terms before posting. However, due to a misunderstanding by the team, we accidentally posted this creator’s content too easily without adjusting the terms.”
The spokesperson continued: “BARK tagged the creator in a post featuring BARK toys so there was full attribution and immediate notification to the post’s creator. We have honored the author’s request to remove it and are working directly with the author to resolve this issue.”
Since then, followers have gathered behind Fales calling out BarkBox on various social media accounts.
“I will delete all my dog TikToks in case barkbox steals my dog,” wrote one user in BarkBox’s latest TikTok video.
“Canceled. You know better,” wrote another on the BarkBox Instagram post.