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Home Business Entrepreneurship

Zappos Puts Its Foot Down on ‘Shoeperstitous’ Internet Trends

by GC Journalist
March 14, 2023
in Entrepreneurship
Reading Time: 3 mins read
Zappos Puts Its Foot Down on 'Shoeperstitous' Internet Trends
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Have you ever heard the phrase “The Shoe Theory”? we too.

But a superstition is gaining momentum on social media that gifting a loved one a pair of shoes will eventually drive them to the curb.

#Shoetheory came to TikTok around Christmas last year. This is based on an old legend that a gift of shoes is a gift of bad luck.

As a TikTok user @DiscoSexGuru Said slate Earlier this year: “If you give someone a pair of shoes, you invite they are out of your life. ”

She claimed she decided to leave her home in New York City to return to her hometown after gifting her partner a pair of Merrell Gore-Tex sneakers.

Strange and irrational as these beliefs may sound, The Shoe Theory and other so-called “shoe perstitions” do not go away.Several Deinfluencer He advises believers not to buy shoes for their partners and not suffer terrible misfortunes.

@Taylor Castro #fyp #for you #foryoupage #fy #shoe theory #Christmas # Yuan ♬ Original sound – <3

RELATED: TikTok video goes viral after Starbucks ‘Surprise Me’ trend goes viral

Zappos answers

Perhaps concerned that such theories could hurt their business, online shoe retailer Zappos decided to embark on the controversy. They recently surveyed 2,000 people nationwide about shoe myths, myths and social media trends.

After all, isn’t the business maxim to walk a mile in the customer’s shoes?

The so-called Shoeperstitions Report hopes to separate fact from fiction.

“At any time, at least according to TikTok, you may find that your relationship is in jeopardy because your significant other gifted you new shoes,” Zappos said. press release“The next day, skinny jeans are considered unfashionable, or the ‘known theory’ that red nails lead to romance suddenly piques your interest.” Who says something you can actually believe these days?

test shoe theory

A staggering 32% of those surveyed by Zappos said TikTok influenced their decision not to gift their partners shoes. But perhaps the good news for Zappos and humanity is that the majority of people (73.5%) said the gift of shoes had a positive impact on their relationship.

That’s not to say people don’t have other weird shoe perstitions. I answered that my favorite shoes are sneakers.

Are there some other shoe theories that people believe in?

Most people subscribe to the theory that when you throw a bang, it always lands facing the right way. In fact, 75% of these believers say they’ve tried it themselves.

Nearly 20% of millennials think storing shoes upside down is unlucky, so it might be better to keep your feet on the ground.

Author

  • GC Journalist
    GC Journalist

    As the in-house writer for GallantCEO.com I prefer to remain anonymous as I do not seek anything from my writing only the self gratification of writing for a good cause such as this.

    View all posts

Tags: FootinternetputsShoeperstitousTrendsZappos

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