Laws Enacted in New York City in 2021 need business Post a prominent sign if you are collecting customer biometrics, such as facial scans or fingerprints.Now, Amazon Facing a proposed class action lawsuit The company has accused Go’s cashierless stores of failing to inform customers that it was collecting biometrics.
in the lawsuit Filed by Alfredo Alberto Rodriguez Perez (PDF), plaintiffs allege that Go stores always use customer biometrics. [their palms] It applies computer vision, deep learning algorithms, and sensor fusion that measures each customer’s body shape and size to identify customers, track where they move in the store, and tell them what they have purchased. Judge. has only hinted at biometric tracking activity for more than a year since the law went into effect.
Amazon’s Go store allows shoppers to pick items off the shelf and walk away without having to check out. To enter these stores, you must scan a code from the Amazon app with a connected credit card. However, some locations offer Amazon One, the e-commerce giant’s palm-based identity and payment service, as an entry option.According to plaintiffs’ complaint, the signature informs customers that Amazon will not collect biometrics unless they choose to sign up for Amazon One. do We collect biometric identifier information from all our customers, including information about their body size and shape,” the complaint alleges.
In a statement sent to NBC News, an Amazon spokesperson defended the company’s practices and technology. I explained that I didn’t configure the . “Only shoppers who choose to enroll with Amazon One and choose to be identified by holding their palm over their Amazon One device will have their palm biometric data securely collected,” they claim. and “These individuals will be provided with appropriate privacy disclosures during the registration process.”
The outcome of litigation may depend on whether a court considers someone’s body type and size to be biometric information. In the complaint, plaintiff states: NYC Admin Code 22-1201’s The definition of a biometric identifier in the legal context is “any physiological or biological characteristic used, alone or in combination, by or on behalf of a commercial establishment to identify or assist in the identification of an individual. including, but not limited to: (i) retina or iris scans, (ii) fingerprints or voiceprints, (iii) hand or facial shape or other identifying characteristic scans.”