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It’s not unheard of for influencers to charge pretty pennies for sponsored posts, ads, and services.
But one YouTuber caused a stir on social media after screenshots surfaced claiming he was selling the opportunity to receive Instagram DMs for as low as $10,000.
Emma Chamberlain’s team speaks out after a viral tweet of screenshots from an influencer’s website began to go viral, garnering more than 9.8 million views.
Why Emma Chamberlain charges 10K for Instagram DMs? This is wild pic.twitter.com/vO0ghF34TK
— Layla? (@itslaylas) March 18, 2023
An image on Chamberlain’s website featured a “personal thank you note from Emma in an Instagram DM” and a photo of the influencer priced at $10,000 with a monthly installment option of $902.58. .
A bargain!
Thousands of people responded in disbelief at the exorbitant price of the simple gesture.
“This is so different from her, we need to know whose idea this was,” one person wrote in 2020, defending the entrepreneur who founded Chamberlain Coffee.
“She’s an entrepreneur,” noted another. She said, “She knows what she’s doing and how she makes money.”
However, Chamberlain’s team, Cozack, Inc., quickly shut down the influencer’s entire website and issued a statement claiming the offer was a back-end test and “was not intended to be sold or purchased.” bottom. Developed or tested with Chamberlain’s own approval.
“The test program was never found on the main page or product listing site. This is another reason Emma didn’t know this,” the statement read. “Due to the internet’s tendency to create false narratives around sensationalist stories, we wanted to provide the truth directly from the source. This site is currently down for internal review.”
As of Wednesday afternoon, Chamberlain’s product site was still inaccessible.
The 21-year-old first achieved mass popularity as a YouTube vlogger in 2017. She is known for her approachable and sarcastic sense of humor and her unfiltered view of everyday life.
Chamberlain’s self-proclaimed coffee addiction led to the creation of her own coffee delivery company, Chamberlain Coffee.
Since then, she’s become a Louis Vuitton ambassador, Vogue’s Met Gala red carpet correspondent, and was named one of 2019’s 25 Most Influential People on the Internet. time.
Chamberlain has an estimated net worth of $12 million per capita celebrity net worth.