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Reels started as Instagram’s solution to compete with TikTok and soon also launched on sister site Facebook. This was a natural extension. Meta is currently testing reels on a lesser-anticipated medium, Meta Quest. Its VR headsets work for browsing the internet, watching movies, playing games, etc., but usually differ from these flexible (usually screen-width) options by adding vertical reels. A viewing experience is provided.
Meta founder and CEO Mark Zuckerberg announced the update via a 13-second video on Meta’s Instagram channel. Influencer Austin Sprinz featured a reel of his Instagram account visiting the world’s deepest pool. Immersive video is a great choice for his VR, taking the viewer into a bottomless underwater space. This is certainly better than cooking reels and dancing reels.
The Reels update comes ahead of Meta Quest 3’s fall release and follows the announcement of Apple’s new AR/VR Vision Pro headset. However, compared to the $3,499 for the Vision Pro, the Quest 3 starts at $499, so the pair don’t exactly fall into the same category. Meta’s VR headset series first launched as the Oculus Quest, then as the Oculus Quest 2, before a second-generation model was rebranded to his Meta Quest 2. Meta Quest Pro soon followed after the name change. As for Reels, we don’t have a timeline for if or when it will finish testing and become available across Meta Quest headsets.
