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auto trader reported that in May barbie trailer.
This is not so surprising. If you think you are not interested in watching at all, barbie When this movie was first announced, at this point, the marketing mastermind behind this movie would surely hurt you.we ordinary people don’t want to see barbie — we feel we must see barbie.
But whether or not we all really want to hit the theater in a pink vette, this dreamy car search trend is part of a larger trend. A look at data from car auction sites and social media reveals the indisputable truth. In an age where we are basically driving with computers on wheels, more and more people are desperate to get back to basics. Vintage cars are hot.
“When summer comes around, there is always an interest in classic cars,” said McKeel Haggerty, CEO of Haggerty Insurance Agency. “It seems a lot like movies, TV, and all sorts of media that convey the ideal summer scene of going out for a drive to do something fun outside. And this summer is a hotter summer than usual for the vintage market.”
And while drivers are looking for older cars, the people behind the wheel are getting younger. “We’re seeing a real shift from baby boomers to the next generation interested in cars,” Haggerty said. “Specifically, cars that are fun to drive and look cool, such as convertibles and vintage off-road vehicles.”
In a recent phone call, the entrepreneur told Mr. Haggerty about a bright future for cool old cars. Below are highlights from that conversation, edited for length and clarity.
don’t need speed
“Driving a vintage car is one of my leisurely hobbies. It’s like gardening. It’s about going outside and doing something with your hands and getting a little dirty. It’s not about bolstering your digital connection during your commute. It’s about enjoying beautiful country roads and road trips in a car that’s not as technically advanced as it sometimes needs to be slowed down. In a modern car, it’s plugged in and it’s like getting behind the wheel and living an office life. You’re so attached to cars and their history that you’re just driving somewhere.”
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Car collectors don’t have to be millionaires
“My parents founded this company and next year marks our 40th anniversary of entering the specialty vehicle space. In the early days, we didn’t really know how big the automotive world was. It wasn’t until we had better data sources that we started to understand how big it was. In North America alone, there are tens of millions of car enthusiasts who own these kinds of cars. And it’s not just really old cars and really big and expensive cars. Some people love their Mazda Miata. It’s a great little two. ”It’s a relatively affordable, extremely reliable, and very fun to drive Eater convertible. My first vintage car purchase was a 1967 Porsche 911 when I was 13. It was $500. I bought it with the money I earned from mowing the lawn and still own it. Again, it’s not about buying the most luxurious things you can afford. It’s about buying what you can afford and putting your time and passion into it. My father didn’t go to sporting events or fancy dinners. He wasn’t working, he was in the garage fixing cars, me and his sisters were by my side. “
All cars are classic cars of the future
“We call it the J-Curve. When you buy a new car, it quickly drops in price and hits a kind of bottom. And if you survive that period, it starts to come back in value and eventually hits the original purchase price. And the really good cars just keep going up from there. It’s kind of fun to see what triggered the subsequent growth. Usually, you see cars in movies, or celebrities own them and post them on social media. We need the Broncos, they’re really bright red and not 10 or 15 years old.”
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drive your brand
“Haggerty started as an auto insurance business, then became a membership organization, then media and entertainment and events were added. market In both digital and face-to-face auctions. Given our growth, we are not an aggressive acquisition company. Opportunities abound, but I try to keep in mind that in business, when you say “no” more often defines who you are than when you say “yes.” The smartest companies don’t chase rainbows. Therefore, my focus is on the customer experience. We only work on things that we believe can be truly upgraded or provide a high customer experience. Sometimes there are opportunities for easy monetization, but we tend to say no unless we can deliver such a high customer experience. So what if, just because you enjoy being well-respected in the automotive field, you turn your back on the easy financial gain? it’s okay It’s just our jam. “