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The launch will be celebrated with an in-person event featuring a Hello Kitty-themed AR experience.
This week, it was revealed that Japanese icon Hello Kitty has her own virtual destination within MetaGaia, a decentralized metaverse platform featuring artificial intelligence (AI)-powered companions, augmented reality (AR) games, and digital asset purchases.
Hello Kitty Seven Wonders lets fans of the fictional pop icon immerse themselves in a variety of activities and browse Hello Kitty-themed digital items. Visitors can also unlock access to exclusive areas and daily login bonuses by purchasing a ‘Wonder Pass’ for any of the Houses of Wonder. Whoever mints a set of four Wonder Paths earns the title of “Wonder Lord” and the ability to build their own custom his space within the world.
Metagaia CEO Gordon Kwok said, “We are thrilled to partner with Sanrio Hong Kong to bring the beloved characters of Hello Kitty and her friends into the world of Metagaia.” “MetaGaia Metaverse offers endless possibilities for exploration and interaction. The addition of Hello Kitty enhances the user’s experience.”
To commemorate the release, a live pop-up event will be held at Citygate Outlets in Hong Kong, China. Here, fans can experience his Hello Kitty-themed AR experience powered by Metagaia, browse Hello Kitty merchandise, and participate in various mini-games. This event runs until August 31st.
Hello Kitty Seven Wonders is open to the public via Metagaia.Learn more about Metagaia.io/Hello Kitty.
Feature image credits: Sanrio