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TikTok is ramping up efforts to automatically label AI-generated content within its app, even if it’s created with third-party tools.company announced plans A type of demonstration of the use of generative AI to support content credentials.
TikTok’s rules already require creators to create “realistic” AI-generated content. But that policy can be difficult for companies to enforce, especially if creators are using other companies’ AI tools.But the reason is TikTok’s new automated labels should be able to address some of those gaps, as AI is increasingly used across the industry.
Content credentials, often described as “nutrition labels for digital content,” are accompanied by “tamper-proof metadata” that can track the origin of the image and the AI tools used to edit it along the way. Users will be able to view the history of her AI-generated content when they encounter it on platforms that support the technology.
TikTok says it will be the first video platform to support content credentials, but it will be a while before these labels become commonplace as many companies are just starting to support the technology. right. (Google, Microsoft, OpenAI, and Adobe have all committed to supporting content credentials; Meta says it also uses this standard to power labels on its platform.)
However, be aware that other systems that rely on content credentials or metadata are not foolproof. OpenAI notes The technology is “not a silver bullet,” he said, adding that metadata “can easily be deleted by accident or on purpose.” Also, labels aren’t as effective if people don’t bother to read them. TikTok says it has plans to address this as well. The company has partnered with fact-checking organization MediaWise and human rights organization Witness on a series of media literacy campaigns aimed at educating TikTok users about labels and “potentially misleading” AI-generated content. .