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The first round of generative AI enhancements will reportedly focus on enhancing Siri’s conversational capabilities. Those involved speak new york times Company executives said they realized early last year that ChatGPT was making Siri look outdated. The company is said to have determined that the large-scale language model (LLM) principles behind OpenAI’s chatbot could give the iPhone’s virtual assistant a much-needed punch. Therefore, Apple is reported to be releasing a new version of Siri that utilizes generative AI at the WWDC keynote on June 10th.
Apple senior vice presidents Craig Federighi and John Gianandrea reportedly tested ChatGPT for several weeks before the company realized Siri looked outdated. (I’d argue that the epiphany came about 10 years late.) What happened next? new york times describes it as Apple’s “most significant reorganization in more than a decade.”
The company believes generative AI is a once-in-a-decade hot topic, and it’s worth shifting significant resources to address. You may remember that the company canceled its $10 billion Apple Car project earlier this year. Apple has reportedly redeployed many of these engineers to work on generative AI.
Apple executives are said to be concerned that AI models will eventually replace established software like iOS, making the iPhone a “dumb brick” by comparison. There is. The first wave of dedicated AI gadgets we’ve reviewed so far, like the Human AI Pin and Rabbit R1, are clunky, unwieldy, and overall unconvincing, but they’re not enough to pose a threat. But that could change as software evolves, other smartphone makers build more AI into their operating systems, and other hardware makers have a chance to innovate.
So, at least for now, Apple doesn’t appear to be launching any direct competitors to generative AI powerhouses like ChatGPT (words), Midjourney (images), or Celebrities (voices). Instead, it starts with a new Siri and updated iPhone models with expanded memory to better handle local processing. Additionally, the company will reportedly add a text summarization feature to its Messages app.
Apple’s first foray into generative AI new york times‘s sources are correct and it appears that the immediate threat to the creators is less than some had imagined. At its iPad event in May, the company played a video showing the new iPad Pro connected and various creative tools being crushed by a hydraulic press. This clip happened to serve as a perfect metaphor for the (justified) fears of artists, musicians, and other creators. Their work is trained on AI models and stands to be replaced by the same tools as content creation becomes more standardized.
On Thursday, Apple apologized for the ad and announced it had canceled plans to air it on TV.
Samsung and Google already have a variety of generative AI features in their flagship phones that go well beyond virtual assistant improvements. These include tools for photo editing, text generation, transcription enhancement, and more. These features typically rely on cloud-based servers for processing, but Apple’s approach is said to prioritize privacy and handle requests locally. So it looks like Apple will start with a more streamlined approach that focuses on improving what’s already there, rather than just keeping most or all of the processing on the device.
new york times” The people added that Apple’s culture of secrecy and privacy-focused marketing are hindering AI progress. John Varkey, a former Siri engineer, told the paper that the company’s tendency to silo information that different departments share with each other was a sign of the company’s tendency to create assistants when the service launched the day before Steve Jobs’ death in 2011. He said this is another major reason why Siri has not been able to evolve far beyond location. .