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An ad introduced by Apple last week received enough backlash that the tech giant apologized and canceled plans to air it on TV. Now, rival Samsung has released an ad poking fun at Apple’s debacle, returning to the same scene but with a different message.
apple crush Ads for the iPad Pro depicted creative objects such as paint, a piano, a record player, and a book exploding under the force of a hydraulic press. Lift it up to reveal an ultra-thin iPad. There are no humans in this ad.
Related: iPad or MacBook? Apple unveils 13-inch iPad Pro with ‘ridiculously powerful’ M4 chip for AI, making it hard to tell
Samsung’s new ad posted on Wednesday X and other The social media post with the hashtag UnCrush appears to have been taken in the aftermath of an Apple ad.
We will never crush creativity. #UnCrush pic.twitter.com/qvlUqbRlnE
— Samsung Mobile US (@SamsungMobileUS) May 15, 2024
A person steps through the rubble of broken objects at the end of an Apple ad and picks up a beat-up guitar. They then sit down in what appears to be the hydraulic press that Apple used in their ads and start playing the song.
The problem is: They are looking at sheet music on his Samsung tablet.
“You can’t kill creativity,” Samsung says at the end of the ad, in front of a screen that says “Galaxy Tab S9 Series Powered by Galaxy AI.”
Related: Apple apologizes for iPad Pro “Crush!” ad and excerpt from TV
This isn’t the first time Samsung has shaded Apple in advertising.Samsung mocked the iPhone battery strength In 2014, iPhone X notch 2017 and iPhone camera In 2022 Several.
Apple’s ad was roundly criticized by everyone from Hollywood stars to university professors.
Americus Reed II, a marketing professor at the Wharton School at the University of Pennsylvania, said: Associated Press The ad appeared to be about “technology disrupting a life of pleasure of a nostalgic kind”.