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One of the keys to building an OnlyFans audience is marketing yourself outside of the platform. Many creators use platforms ranging from sex work-friendly sites like Twitter and Reddit to mainstream platforms like TikTok and Instagram to get their names out there and attract potential subscribers. choose to post on social media platforms.
OnlyFans creators may use multiple platforms to promote themselves, but each creator typically focuses on a few platforms where they have most of their followers and subscribers. They master those sites and learn how to manipulate them to reach as many people as possible.
These strategies include scheduling posts, calling out promotions, collaborating with other creators, and experimenting with popular content on their platform of choice, from audio and photography to short and long-form videos. Some creators even showcase their other interests, such as cooking or sports.
Ira Moon canceled her plans to pursue a Ph.D. On OnlyFans, most of her fan base was built thanks to her short videos on her platform TikTok. On TikTok, she shares a combination of revealing content and videos about her hobbies outside of adult works.
Read more about how the creator became popular on TikTok and built a business that currently generates nearly $5 million in revenue.
Ann, an adult content creator who travels around her native Canada in a van, uses Reddit to actively respond to comments on her posts and engage with the community.
“I love the community there, and I always try to respond to people who comment on my posts,” she told Business Insider. “I make sure to show them that I appreciate them viewing my content and that it’s important to their day.”
Learn how the creator and stay-at-home mom uses Reddit to promote and how much she made in her first 9 months on OnlyFans.
Here are 7 ways OnlyFans creators can promote themselves.
1. Twitter
Twitter drove 75% of its U.S. social media traffic to OnlyFans, according to April 2023 annual data shared with Business Insider by web analytics firm SimilarWeb. Many OnlyFans creators are active on the platform because Twitter’s guidelines allow nudity and pornographic content with some exceptions.
2.TikTok
At first glance, TikTok isn’t the ideal platform for OnlyFans creators, as it has strict content guidelines that prohibit nudity and “sexually explicit content.” However, some OnlyFans stars prefer to promote on TikTok because TikTok’s algorithm makes it easier to find viewers who are likely to become subscribers.
“Anyone can grow their fan base on TikTok, and I love the algorithm the most,” OnlyFans creator Charlotte Lavish told Insider.
It can be difficult for OnlyFans creators to use the platform without getting banned, and some say they’ve experienced harassment on the site. But several people who frequent TikTok said the platform can be a great promotional tool if you know how to use it.
Read more about how 3 OnlyFans creators used TikTok to promote themselves and attract subscribers
3. Reddit
Reddit can be intimidating to some, with each subreddit community having its own rules, but several OnlyFans creators who have learned to navigate it said most of their subscribers come from there.
Farrah is an adult content creator who creates content without showing her face, and posts 8 to 10 style subreddits daily, including r/milf, r/fitnakedgirls, and her own r/Impressive_Apricot37 subreddits. Posted on.
How this influencer and former healthcare worker made more than $1 million on OnlyFans by posting to 10 subreddits every morning and charging extra to see her face. Read more about.
Check out these strategies for using Reddit from four OnlyFans creators.
OnlyFans creators often tailor their promotional content to each social media platform’s content guidelines. This allows you to reach a mainstream audience while discreetly promoting your OnlyFans page.
For example, creator MelRose Michaels, who makes about $30,000 a month on OnlyFans and teaches adult content creators how to grow their businesses, creates work-safe content like ASMR videos on YouTube and live streams on Twitch. Create and attract OnlyFans.
She recommends adult content creators run their social accounts just like mainstream influencers.
Read more about how a former “cam girl” uses work-safe content to promote herself and increase her income on OnlyFans
Rayna Rose was able to launch her career on OnlyFans thanks to a revenue-sharing deal with her former boss, billionaire creator Bryce Adams. The deal would see Rose receive promotions and advertising from Adams, who has hundreds of thousands of fans, in exchange for a portion of her income.
Read more about how Rose started her career on OnlyFans and how she built a monthly income of $24,000
Former children’s YouTuber Lizzy Capri pivoted her content in 2023 and started posting to OnlyFans. She also entrusted the promotion of her own profile to Adams, with his team managing and promoting her account in exchange for her 15% of her net profits.
Read more about how Capri migrated her content from YouTube to OnlyFans
One of the OnlyFans creators who use TikTok to promote themselves, Lavish frequently features other OnlyFans stars on TikTok. They do dance challenges together and lip-sync to popular sounds. This is another way OnlyFans influencers cross-promote.
Some creators pay others to “shout out” on their pages. Paid creators often have more followers and are able to reach more people, and some of these creators have turned their shoutouts into businesses in and of themselves.
Read more about how creators pay “shouts” to promote OnlyFans
6. Create content specific to your personal interests
Some adult content creators incorporate mainstream interests, such as fitness and cooking, into their content. Adult Content His creator Michaels said this is a great way to incorporate creative ideas and new ideas into his OnlyFans content as well.
Isla Moon, who has earned nearly $5 million from OnlyFans, uses the social media platform to promote adult content as well as share her hobbies like spending time in nature and fishing. As a result, the company was able to build a loyal fan base of “middle-aged American men who enjoy fishing and hunting on the weekends.”
Read more about how Isla Moon combines outdoor-related content with promoting adult content on TikTok, Instagram, and YouTube
German creator Liensue has made cosplay a central element of her content both on OnlyFans and other social media platforms. She has been able to build a strong community of subscribers interested in cosplay.
Read more about how Liensue earned over $450,000 through cosplay content
Influencer Chloe Sasha has tried out different TikTok pages where she chats about sports, cooks Mexican recipes, and teaches Spanish. She also alters some of these videos for her OnlyFans audience, including filming similar videos in the nude.
Read more about how the single mother of four uses cooking content on and off her OnlyFans page, and how much she makes from the platform
Steph Mi ended up appearing on the OFTV show after displaying a link to OnlyFans on a plane banner reading “ONLYFANS.COM/STEPHMI” at a baseball game. She repeated the same thing at the Kentucky Derby.
Read how Steph Mi launched an airplane banner to promote her OnlyFans page at a baseball game and how much she makes every month.
Here’s more information on how creators can promote OnlyFans.
This story has been updated with new details.