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If you want to beat the heat and indulge in the popular fruit for Memorial Day weekend and the summer season, it’s going to cost you a fortune.
Ever since Fresh Del Monte started selling pineapples, one pineapple has been making waves this season. Sell it For $395.
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ruby glow pineapple, Melissa’sa mixture of regular pineapple and Morada pineapple (usually inedible).
Previously only available in Asia, this fruit has the pineapple’s typical yellow centre and distinctive ruby red outer shell. This unusual fruit has gone viral and is now completely sold out.
The inside of a pineapple. (Melissa’s)
“Ruby Glow is a rare gem 15 years in the making, boasting a unique pedigree born from meticulous cultivation and traditional breeding,” Melissa’s website states. “Melissa is proud to be the only distributor of this special fruit.”
Fresh Del Monte, a distributor of the fruit, said only 5,000 pineapples will be available for purchase in 2024, with another 3,000 in 2025. The fruit is grown in Costa Rica.
“Its extreme exclusivity (only a few hundred units were brought to North America), combined with its striking red exterior and sweet yellow interior,” said Jesús Rodríguez Calvo, Del Monte’s senior vice president of North American sales. It sold out immediately,” he said. today. “We are already building a waiting list for the next batch of premium fruit and are looking forward to seeing consumer excitement. Ruby Glow His Pineapples will be available in early August and around the holiday gifting season in December. We expect it to be available again.”
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It remains to be seen whether the price of this popular fruit will increase. Exclusivity is sweet, after all.