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Apple’s new AI is maximum Source of revenue: iPhone.
Apple Intelligence was unveiled for the first time on Monday at Apple’s annual developers conference, and will bring significant enhancements to existing iPhone features. For example, Siri will be able to use information from different iPhone apps to answer questions in more detail, or send questions it can’t answer directly to ChatGPT. New AI-generated emoji are also coming to iPhone.
But in small print at the end of yesterday’s AI announcement, Apple I got it. The AI ​​software upgrade is free but will only be available on two iPhone models: the iPhone 15 Pro and 15 Pro Max.
Related: Apple is expanding the capabilities of the iPhone
Analysts now say AI may be the reason Americans holding on to older iPhones decide to upgrade.
Experts Reuters The new iPhones that Apple is expected to unveil later this year could be the company’s biggest upgrade cycle since 2020’s iPhone 12, which touted 5G.
“What we saw today was more compelling than anything we’ve seen since then,” DA Davidson analyst Gil Luria told the magazine.
According to the 2023 MOVR market, the iPhone 11 was the most popular iPhone in North America. report That means many US phone owners who own older models won’t be able to take advantage of Apple’s AI when it becomes available this fall.
An estimated 270 million iPhones haven’t been upgraded in the past four years, Wedbush Securities analyst Dan Ives told Reuters.
Ives predicted that more than 15% of Apple’s existing customer base will switch to the company’s newest iPhones when they arrive this fall.
Photo by Thilina Kaluthotage/NurPhoto via Getty Images
Apple’s iPhone 14 was the world’s best-selling smartphone last year. Counterpoint the study.
iPhone half It will account for 70% of Apple’s total revenue in the second quarter of 2024.
Apple has recently expanded into other markets, including mixed reality with its Apple Vision Pro headset.
Related: What’s next for Apple after Vision Pro? Home robots