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27-year-old Jake Paul has 26.6 million Instagram Followers: 17.8 million Tick tock The number of followers is approximately 20.7 million. Youtube He started making content when monetization was still in its infancy and has been making almost 2 billion views Around 2013, I started making comedy videos on Vine (RIP).
A decade later, Paul’s consistent work ethic has taken him from influencer to entrepreneur to professional boxer, who will face former UFC fighter and bare-knuckle boxing champion Mike Perry in his eighth professional bout on Saturday, followed by a Netflix-available bout against boxing Hall of Famer Mike Tyson on November 15.
Apparently Paul isn’t just into comedy and pranks anymore.
“It feels very surreal and like all the hard work is starting to pay off,” Paul said. entrepreneur “It’s an honor to be in the ring with Mike Tyson,” he said in a video call. “It’s taken me 12 to 15 years of knocking down doors of opportunity to finally open this one. It just goes to show you have to take it one step at a time and accomplish things you never even believe you can do.”
Jake Paul attended Michael Rubin’s Annual Independence Day Party in East Hampton, New York on July 4, 2024. (Photo Credit: Gotham/GC Images)
When the Tyson fight was announced, Paul ContendersBut his reaction was not that of an unstoppable heavyweight fighter: He’s just happy to be here. And, indeed, he says he’s scared to fight Tyson.
“Fear is always there, it’s always scary,” Paul said. “I’m scared to fight Mike Tyson. I’m scared to fight Mike Perry. It’s important to have the courage to fight when the fear never goes away. You have to embrace the fear and feed off of it. You have to not let fear stop you from making the best decisions in your life.”
Still, he hasn’t been without controversy. Report a claim Online fraud, abuse, vandalism, etc.
His Video Filming the protests During the 2020 pandemic, the F.B.I. raid his house In 2021, Paul was charged with trespass and unlawful assembly in connection with a looting incident at an Arizona shopping mall.
As a result of the investigation, the U.S. Attorney’s Office determined that he Won’t facing federal indictment.
At the same time, Paul tension The mayor of Calabasas, California, hosted a massive party during the pandemic despite social distancing restrictions.
Despite the setback, Paul didn’t shy away from the spotlight and instead used it as a lesson. Net Worth It now sits at an estimated $34.3 million.
Jake Paul, Brand Builder
Paul owns four businesses. — Sportsbook Apps BettleVC funds Anti-FundSports Promotion Company Most Valuable Promotions —And his latest creation is a men’s body-care line called W, sold direct to consumers. Walmart, It was released in June.
“At first I didn’t know anything, but every day I learned a little bit more, accumulated knowledge, applied everything I learned and worked harder than my colleagues,” Paul said.
Paul likens W products to “a new, better version of Axe for millennials.”
“These old heritage brands that we’re going up against are owned by big conglomerates. We’re coming in with a new strategy and a new marketing approach,” Paul added. “There’s a lot of room to grow, change things up and innovate products that can connect with my customer base, the young male demographic.”
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Paul’s marketing techniques aren’t for everyone (he was nearly attacked By shark,and Lie detector test Though his posts are few and far between, they feel like a true reflection of his personality and his already active online social media presence.
“I think people should be themselves. Authenticity is what wins. Show your failures, show your mistakes, tell your story,” Paul said. “Struggles are something people can relate to, and I think that’s what’s missing in a lot of entrepreneurs.”
Paul says that when he was making videos on Vine as a teenager 10 years ago, he predicted just how big the influencer economy would become in the future. And he was right. Electronic Marketer It predicts that spending on sponsored social media content by U.S. marketers will grow 16% this year to reach $8.14 billion.
“[Back then]”The numbers speak for themselves,” he says. “We were Vine guys getting millions of views on Vine and earning like $2,000 a video, whereas on TV we were only earning $100,000 or $200,000 for like 500,000 views.”
Paul said he knew that ultimately numbers would be “what matters most” and that influencers and creators would be more valued, adding, “And it’s starting to happen.”
Paul says his first paycheck was $300, which he spent on limited edition LeBron James sneakers and a Diesel watch for Christmas.
“You have to embrace it, let it drive you and not let it stop you from making the best decisions of your life.”
His move into the business world was not without its share of haters.
“I [was] “I’m scared to put W out there and see how people will take it,” he said.
Paul said he heard a quote years ago that the best way for entrepreneurs to succeed is to hide their mistakes, learn from them, and move forward, and he tries to remember that when the going gets tough.
“It’s never been easy and it’s still hard every day,” Paul said.
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And he may just be fighting an old reputation for a while. After all, he knows the Internet is forever.
“I want people to see me as an example of the American dream, having pursued my dream for over 10 years, never giving up even when I failed, and overcoming all odds,” he said.