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A startup named Tely wants to help sell anonymized data and always-on ads to put free dual-screen TVs in consumer homes.
Telly, founded by Pluto TV co-founder Ilya Pozin, announced Monday that it will have an initial waiting list of 500,000 free, ad-supported TVs. A 55-inch 4K TV includes two screens, a built-in soundbar, and a video conferencing camera with privacy shutter. according to Go to Terry’s website.
A dual-screen display shows continuous ads on a small portion of the bottom display. Terry calls it a “smart screen.”
in an interview with The VergeTelly chief strategy officer Dallas Lawrence said Telly can show ads on both displays even when the TVs aren’t in use.
Proceeds from ad sales will go toward paying for the free TVs, which the company estimates are worth about $500 a year. Addendum Comply with our Terms of Service. Advertisements on smart TVs have become almost ubiquitous since the first Internet-connected TVs began to gain mass adoption in the mid-2010s.
More than advertiser spending $15 billion According to a press release from a Samsung partner, it will buy ads for connected TVs in 2021.
Pogin was one of the founders of Pluto TV, which was sold to Paramount’s predecessor Viacom for $324 million in 2019, according to PitchBook data. Before launching Telly, Pozin also founded his Coplex. According to Posin’s LinkedIn profile, Coplex managed “millions of dollars in marketing and digital media ad buys.”
