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Meta’s new app, Threads, may not yet be the “Twitter killer” some social media users have claimed, but industry analysts believe the app, released last week, will hit Twitter’s numbers. He said it was a serious blow.
Meta CEO Mark Zuckerberg said on Monday that Threads has already reached 100 million downloads.
Meanwhile, Cloudflare CEO Matthew Prince said Twitter traffic is “sluggish.” He tweeted a graph of Twitter’s domain ranking drop over the weekend.
Twitter traffic tanking. https://t.co/KSIXqNsu40 pic.twitter.com/mLlbuXVR6r
— Matthew Prince? (@East Dakota) July 9, 2023
according to similar webIn the first few days of the rollout of Threads, a website analytics and market intelligence platform, traffic to Twitter’s website dropped by 5%.
gloves are off
The surprising early success of Threads has completely unraveled the controversial ties between Twitter’s Elon Musk and Mark Zuckerberg’s meta.
Last week, Twitter’s CEO threatened to sue Meta for the new platform copying Twitter.
“Twitter intends to strictly enforce its intellectual property rights and urges Meta to take immediate steps to stop using Twitter’s trade secrets and other confidential information,” said Alex Spiro, an attorney at Twitter. Stated.
Last weekend, Musk directed his anger at Zuckerberg, tweeting that “Zack is shit” and proposing a “literal penis-measurement contest.”
Suggest a literal penis-measuring contest?
— Elon Musk (@elonmusk) July 10, 2023
So far, Zuckerberg hasn’t taken that bait, preferring to point out Threads’ staggering numbers to sparring with Musk, although he agreed to a cage match last week.
In a post on Threads, Zuck boasted that Threads registrations were “mostly by natural demand, and we haven’t even done much promotion yet.”
But despite the multitude of rants and ridicule among billionaires, the jury has yet to come to a conclusion about the actual impact of threads on Twitter’s revenue.
Sure, 100 million users in four days is an impressive achievement, but it’s still a long way from Twitter’s 354 million active users. And just because everyone checks out the shiny new cars on the lot doesn’t mean they’ll stay there after the test drive.
“Whether or not they will actually become avid users, it will take time to find out,” said Evercore ISI analyst Mark Mahaney. wall street journal.